People sometimes confuse a wedding planning organization with a wedding planning company. Although people sometimes use these terms interchangeably, they have different definitions.
In essence, wedding planning is a huge time commitment. Most wedding planners will spend approximately 250 hours planning and working on each wedding. This time commitment is next to impossible to achieve by yourself.
This is because when you account for work, family and personal obligation the time left is almost non-existent.
This week our blog post defines a wedding planning organization and a wedding planning company and compares the two.
A WEDDING PLANNING COMPANY
A wedding planning company is a business that focuses on wedding planning. The wedding preparations take place more than a year beforehand with a focus on the following: venue scouting and research, budget analysis, a wedding timeline, and vendor negotiations.
In contrast to a wedding planning organization, a wedding planning company focuses on several services in direct contact with clients:
- Provide couples with vendor referrals. These usually involve trusted partners with whom the planners have worked with in the past and can as such attest to the quality of their work.
- Negotiate contracts. This guarantees that you will get the best possible prices available. Oftentimes, because of previous collaborations, wedding planners may be able to get a better discount than you would.
- They create timelines. One of the hardest aspects of planning is being able to track every detail.
A WEDDING ORGANIZATION
A wedding organization is a larger company that works primarily with wedding planners. This is contrary to a wedding planning company that works with couples individually. The purpose of such organizations is often to have a more unified regional wedding effort.
Oftentimes such organizations may host meetings and events for wedding planners or other such activities. The purpose is to create a unified promotional package for planners with similar customer segments.
For example, a wedding organization in Greece may host Greek wedding awards to award companies working in the wedding industry. These wedding professionals include:
- Wedding catering companies
- Bar management companies
- Photographers and Cinematographers
- Hairstylists and Makeup Artists
- Popular venues
All in all, wedding professionals that serve a specific market may become members of such an organization.
In summary, wedding organizations are made up of different member companies in the wedding industry while wedding planning companies communicate directly with customers.
All in all, the idea behind a wedding organization is similar to other industries. This is done to enable most of a market to compete with another market, provide information (for example studies and trends), and bring together members to ensure collaborations.
For example, a Greek wedding organization may attempt to help promote the Greek industry as a whole versus the Italian wedding industry. Both Italy and Greece occupy a very similar wedding niche, since they are countries that have similar climates (and are located next to each other).
This is because customers who seek a Mediterannean wedding may choose either of the countries. In theory, if one country is better promoted than the other, then it is more likely for the couple to marry in the better-promoted country.
If you feel that you need help to organize your wedding planning, and you want to find the perfect wedding venue, feel free to contact us! We love to help couples who consider Greece as their destination wedding choice!